Video SEO or VSEO is all the rage now in getting the most free traffic and exposure to your brand and consequently adding revenue to your business.
Here are the various techniques you can use to optimise your videos for search engines:
Place tags in the videos you submit in video sharing sites such as YouTube, MetaCafe, Veoh and MySpace Video. Make sure the tags are keywords or key phrases that reflect the content of your video. You can research relevant and high-ranking keywords/phrases in Google Adwords’ Keyword Tool.
Use these keywords in the video titles and descriptions. This way, video search engines will find it much easier to index your videos.
Make sure the title of your video is clear, relevant to its content and catchy too.
Use a clear and appropriate anchor text when linking to the video from other pages (blog, website, etc.) The anchor text is the visible and clickable text in a hyperlink.
Keep it short and sweet. Five minutes or less is okay. No one wants videos that drone on and on. If you have long content, break your videos then into several videos. This actually makes your viewers wanting for more.
Allow other users/viewers the option to embed your video by giving them the code. This way they can embed your video on their site or blogs. Free promotion for your brand by way of viral marketing.
Let users rate your video. A video that gets higher ratings are the ones that get saved or added to favorites the most. Search engines will pay attention to this.
Integrate your logo into your videos. Either by constantly using it as part of the visual or backdrop or customizing your profile (at video sharing sites) with your logo.
Employing these techniques to your videos will get them more leverage in the search engine rankings. With Google and its universal search for video, you can imagine more video results taking up the resulting pages when people search for info on Google.
Do VSEO right, do it diligently and it won’t be long ’til you see your videos up there on Google’s page one.
Ludwina Dautovic is the director and founder of The Red Tent Woman, an organisation supporting women in small and home based businesses. They host networking events, offer business mentoring and provide online and offline resources. Ludwina specialises in low cost and innovative online marketing strategies including video production and video marketing.
The Red Tent Woman is the 2008 MCEI National Marketing Award Winner for the ‘Women in Business’ Category and the recipient of the 2009 Australian Home Based Business of the Year Award.
If you are looking to start your own small business or have been struggling with your existing one, then go to http://www.theredtentwoman.com.au now and get your free gift valued at $97.
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